

BETTER CONNECTING
CONSUMERS TO BRANDS
We are a boutique agency that specializes in better connecting consumers to brands.
By finding new strategic marketing and customer experience opportunities, and creating engaging, inspiring content, we drive results and lasting connections.
ABOUT
We're dedicated to helping our clients improve connections with prospects and customers to achieve desired business results.
In a world where customers interact with your brand offline and in many different online channels, it can be difficult to understand how to best connect with your prospects and customers to drive results. We are a boutique firm that specializes in demystifying the art and science of brand-consumer connection to drive results.
We are experienced at:
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Helping brands discover and identify their unique digital and non-digital sweet spots
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Better understanding target customers
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Identifying brand to consumer connection moments– the right places, during the right times, in the right manner– to get results
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Developing actionable strategies & plans
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Creating the engaging and inspiring content and collateral to fulfil plans
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Planning the right customer experience for new digital products like apps and web sites, so that you can create the right connection from the beginning and keep that connection going
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Managing and optimizing content, channels, and plans
No matter if your marketing objective is awareness, sales, optimization, or deepening relationships, our expertise can help you create customer centric marketing solutions that work. We equally love single channel/single objective projects, or work that spans channels. Bring us your challenge, and we can help you find a solution that brings results.

Karoline Eastman
Founder & Chief Strategist
Karoline is a seasoned marketing strategist and former creative director with vast expertise and proven results in strategy, planning, and creative. She has worked with various advertising agencies, large brands, and boutique digital firms across the US and Canada.
After years working in the advertising world, Karoline recognized the need for specialized strategy talent focused on helping brands create better connections with consumers. The disruption of content on traditional advertising was not being addressed by agencies. In 2008, Karoline founded NextThink, to be able to provide a focused and specialized set of services to fill that gap, support a range of advertising agencies and brands, and help them create better connections & bottom line results.
SERVICES
WHAT WE DO
We work with all kinds of business, big and small, to understand their consumers and find opportunities for better connection. In the past we have worked with clients to increase brand awareness, drive brand engagement, generate online and offline sales, identify high-value target customers, increase customer loyalty, map customer journeys, create strategies and plans, design web sites, create engaging content, and find incremental results through optimization testing.
STRATEGY
Research
Current state assessment
Opportunity assessment
Channel identification & integration
Optimization
Connection point mapping
Customer journey
Experience strategy
Content strategy
Digital strategy
Social strategy
CRM strategy
UX & Product Strategy
PLANNING
Content planning
Digital channel planning
Communications planning
Social media planning
Channel integration
Asset assessment & planning
CRM planning & email template
CONTENT & SOCIAL MANAGEMENT
Content creation
Calendar development
Plan execution
Monitoring and optimization
Digital reputation management & response
Brand reputation & disaster plan procedure development
CREATIVE
Digital Content
Brand collateral
Web site design
Print collateral
Video & photography
EXPERIENCE
WHO WE WORK WITH
We work both directly with brands and with advertising agencies– as part of their team to provide strategic services to their clients. We don’t limit ourselves to working with particular industries or types of brands. We have worked with Fortune 500 companies as well as small businesses, and many advertising agencies.
We have vast experience in a variety of verticals:








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Retail/Ecommerce
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Financial services
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Travel
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Insurance
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Consumer electronics
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Health care systems
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Telecommunications
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CPG
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Automotive
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Entertainment
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Fashion
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Pharma/medical devices
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Health & wellness brands
RECENT ENGAGEMENTS
GET IN TOUCH
What can we help you with? Whether you are an agency or a brand looking for digital strategy support (or aren't sure of your specific needs), drop us a brief description of your challenge, goal, or issue and we'll help you figure it out.
CONTACT INFORMATION:
NextThink
21 Stuyvesant Oval, #11G
New York, NY 10009
646-554-0291